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The Importance of Humanizing AI-Generated Content/Data

Where AI-generated content has put minds to wonder, many have shown concern over the possible misuse of the technology.

Large organizations, small businesses, freelancers, bloggers, students, and almost every other person in need of writing are using AI tools like ChatGPT to generate some sort of content, which means that AI generated content is being mass-produced and marketed all over the internet.

As responsible writers, this calls the need for us to question the authenticity, integrity, and quality of the AI content we publish online because AI can endanger our digital environments, such as the web and social media, (which by the way has already happened when AI spam started to ruin the internet).

This, and the rapid advancement of AI is only furthering the potential misuse of the technology.

So, how do we chain down the potential dangers surrounding AI content and protect our digital environments?

We will answer this question, but before we do, let’s understand a few things first.

AI tools generating content is not a bad thing

Along with authenticity and integrity, you might also want to question a content’s originality — whether it was by an AI tool or a human — but in truth, as long as a piece of text is authentic, ethical, and addresses the right audience and their concerns, it wouldn't make a difference whether humans wrote it or robots.

If AI tools write bad content, then it’s not something new. Human beings have a history of creating and publishing low-quality content themselves. It’s just Google that keeps pushing low-quality content down and trying to rank higher-quality content atop.

Google has also clarified that content that helps users shall be ranked regardless of how it is written. See the screenshot below:

If bad content can also be produced by humans, then what’s all the fuss about?

The fuss is about AI being able to produce content at a massive scale and almost every individual having access to generative AI, which is concerning.

Auto-generated content in itself is not harmful. AI tools are just tools—you can use them for good or bad just like a mobile device, so they are not responsible for anything bad that happens online.

The responsibility is unto us as individuals who use these tools to generate and publish low-quality content. If AI tools produce bad content, we have to vet and make this content high-quality by humanizing it to help purify our digital environments.

The importance of humanizing AI content

Humanizing AI content is vital in making it user-friendly as well as search engine-friendly.

Humanizing AI content ensures it is crafted and edited to build and promote trust, genuine connections, and a safe user environment.

Impacts of publishing literal AI content

If content is not humanized, it can have the following negative impacts:

  • Inaccessibility to all users: A piece of content that is humanized and taken care of can be tailored to be accessible to a wide array of audiences, such as children and teenagers. Unhumanized AI content easily overlooks this aspect and can make content inaccessible to different kinds of individuals.

  • Spread misinformation: Generative AI tools can produce inauthentic content about people, places, and things, such as false statistics about a company’s shares. If this AI content is not humanized and corrected, it can upheave mistrust and disinformation, making humanization a crucial aspect in retaining the authenticity and integrity of the content.

  • Stir up mistrust: The potential of AI tools to produce wrong information, and a lack of human touch in literal AI content may stir up a lack of trust among consumers. 

  • Lack emotional connection: The content AI tools generate is mostly generic and can lack a sense of emotional connection. Human beings, on the other hand, can establish and build meaningful emotional connections with their audience through various means in writing such as sharing anecdotes, being realistic, and using humor.  Robotic and generic content may not be well-received by the audience.

  • Less adaptability & personalization: Overall, AI content is generic because it involves no personalization. Sure, you can prompt and generate content using ChatGPT that addresses a specific audience, but an AI tool can only go so far in this regard. Creating adaptive content can be technical and challenging that requires vigorous consideration of many factors. Such can be considered low-quality.

  • Lower rankings on SERP: From SEO perspective, due to factors such as the potential to mislead, your SEO rankings on search engines like Google may be negatively affected by publishing literal AI content. Individuals can try to spam literal AI content without taking care of its various aspects such as authenticity and integrity, which can result in a low-quality, chaotic, and harmful environment for users.

In addition to this, some other factors might also require us to humanize AI content such as user-engagement and originality.

Benefits of publishing humanized AI content

Publishing humanized content online can eliminate the negative impacts of spamming literal AI content and help us secure a more meaningful and natural digital environment.

The following are some benefits of humanizing AI content:

  • Accessibility to all users: Humanizing a text can help us make it accessible to diverse users by removing its dull robotic aspects and making it natural.

  • Spread meaningful information: Humanized AI content ensures that it is authentic, and not fabricated, and provides users with meaningful information.

  • Build trust: Another benefit of humanizing AI content instead of spamming it literally is building trust and meaningful relationships with users by maintaining the content’s integrity.

  • Build emotional connections: Humanizing AI content by using emotional language can help us foster emotional connections with consumers that can result in meaningful long-term relationships.

  • Adaptability & personalization: By not pushing content without consideration, and working to personalize it by addressing user needs and considering user behavior, we can create content that is highly adaptable and personalized.

  • Higher rankings on SERP: Compared to generic content, content that is more specific and helpful to users is favored and rewarded by Google, which means increased chances of ranking high on SERPs as well as earning users’ trust and engagement.

While AI tools can be a good source to boost content production, there is a way to do everything, even using AI tools to generate content.

The ability of AI tools to generate content in large quantities can level up content creation if done right. On the contrary, the same ability can degrade our content creation and fail to be helpful if done wrong.

Humanizing AI content is important because it can make a huge difference in the quality of content and the provided to users.

How do we humanize AI content?

Humanizing AI content is the only way to improve its quality and make it user & search engine-friendly.

Humanizing can involve various practices such as :

  • Getting rid of the robotic voice & tone of AI

  • Fact-checking & editing the content

  • Personalizing it and making it specific

  • Giving it a personal & emotional touch

  • Removing redundancy

  • Optimizing for SEO

All of these practices help. However, if you are unsure as to how to humanize AI content, our Humanize AI Text tool can do most of the work for you. However, we recommend fact-checking, editing, and personalizing the content yourself, as all of these practices require human understanding and oversight.

If you are unsure about manually humanizing, we have a detailed guide on 11 effective ways to humanize AI content to help you understand this process and level up your AI content.


In this article, we learned how important humanizing AI content is. Furthermore, we highlighted the negative impacts of publishing literal AI content and the benefits of humanizing it.

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